Green fashion already has a limited group of loyal followers, but how do we get the word out to a larger audience? We recently caught up with multi-platinum recording artist Will.i.am to see how he is using his influence...
Since Will.i.am and Coca-Cola launched their ‘Ekocycle’ initiative in July to educate the hip, young crowd about the importance of recycling, scores of brands have joined the fun, including Levi’s and Case-Mate....
“All good things must end, but an end can be a new start,” explains Will.i.am in a new ad for Ekocycle, a new line of products and clothing made from recycled trash. The Black-Eyed Peas member announced today...
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