eco fusion, definition of

A very fuzzy 'Eco Marketing' term used to represent the fusion of many disciplines (including education, training, experience, materials availability, and eco inventions); on the premise that we need to tightly merge those disciplines to solely focus on 'improving the environment' in light of climate change. Often used to contrast against more loosely coupled business processes and distinct disciplines as being more 'green'; when often the real motivator is for the Eco Fusion advocate to 'control' more of the purchasing and business process for direct profit; in essence a form of ecofraud.