eco marketing, definition of

This is when a business deliberately markets itself as being 'eco' above and beyond the core functions or services of the business; when in actuality the business is not eco at all. This form of ecofraud is done to  firstly pray on peoples tendency to assume anything eco is good; then secondly to utilise people's tendency not to question anything eco to sell on its core functions or services easily to eco minded people.

As we always recommend, make sure you have the real facts at hand (look on this site and use our search engine) and always shop around and do not over prefer the 'eco businesses' - quite a few businesses now are eco minded without feeling the need to promote it.

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Related Tags: ecofraud