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green washing, definition of
- Green Washing
Green washing is a superficial nod to the environment that marketers and businesses that historically were not interested in sustainable concerns, are doing in order to improve their public relation standings with the consumer or public.
Businesses have recognized that a significant percentage of consumers are concerned about the environment in some form and green washing allows companies to appeal to these consumers whilst doing very little indeed to help the environment. Watch out for 'bolt on' certifications, far future pledges and vague commitments dependent on or in partnership on others to deliver.This is analogous to brain washing. Do not be fooled by dishonest companies employing green washing techniques.News & Blog articles where 'green washing' used:- Climate Change Weekly #436: Woke Investing Gets Well-Deserved Pushback
Many are targeting a concept known as ESG—which stands for environmental, social and governance—a sustainable investment trend sweeping the financial world... - Find out which companies are cleaning up with the Greenpeace Detox pledge
Greenpeace calls out major suppliers - including LVMH, Gap, H&M and Levi's - with their Detox Catwalk to take the Detox pledge to encourage them to remove toxic chemicals from their supply chain... - O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture
Read the rest of O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture Permalink | Add to del.icio.us | digg Post tags: "sustainable architecture", color green, eco design, green, green architecture, Green Building, green... - World’s Largest and Most Expensive Family Home Completed
The “Greenest of All Buildings” was recently completed in Mumbai, India and we couldn’t be more appalled. The Antilia house which unveiled its first renderings just over two-years ago has become a frightening reality, egregiously boasting 27 stories...
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What is green washing?
green washing definition.
About green washing.- Climate Change Weekly #436: Woke Investing Gets Well-Deserved Pushback